App Marketing Manager @ livil (m/w/d)

Stellenbeschreibung

Turn your drive time into productivity with livil!

Unlock your drive time with livil’s innovative software solution, designed to transform every moment behind the wheel into productive time. Our cutting-edge platform delivers seamless access to essential work tools and communication channels - IM, calendar, email, CRM, and documents - all within a fully integrated, voice-driven interface. Powered by livil’s advanced natural language understanding technology, our interface is purpose-built for the in-car experience, minimizing driver input while maximizing productivity.

With proprietary, scalable technology, livil has not just entered the market; we've set the standard for in-car messaging and productivity. Our proven solutions have captured significant demand, leading to long-term contracts and a robust stream of recurring subscription revenue.

Our App business brings the livil-branded experience directly to drivers across various automotive platforms, ensuring everyone can harness the power of productivity on the go.

Based in Halle (Saale), Germany, Autonomy on Board GmbH is at the forefront of driving innovation in the automotive software industry. Join us as we redefine what’s possible on the road.

Tasks

As an App Marketing Manager (m/f/d) at livil, you will play a key role in developing and executing marketing strategies to promote our mobile applications. You’ll be responsible for driving user growth, engagement, and retention across various digital channels. This role requires a creative, data-driven individual who is passionate about digital marketing, understands app marketing dynamics, and can help us scale in a competitive market.

• App Marketing Strategy:

Develop and implement comprehensive marketing strategies to promote livil’s mobile applications on iOS and Android platforms.

• User Acquisition:

Manage and optimize user acquisition campaigns across channels, including Google Ads, Facebook Ads, Apple Search Ads, and other performance marketing platforms.

• App Store Optimization (ASO):

Drive ASO strategies to maximize visibility, ranking, and downloads of the app across the Google Play and Apple App Store.

• User Retention:

Design and execute campaigns focused on increasing user retention and engagement, leveraging push notifications, in-app messaging, and email marketing.

• Partnerships:

Identify and manage partnerships with automotive platforms, influencers, and other relevant players to boost app visibility.

• Data-Driven Decisions:

Analyze key performance metrics, user behavior, and campaign performance to continuously optimize marketing strategies.

• Creative Content Development:

Collaborate with designers and content creators to produce engaging marketing materials, including ads, landing pages, videos, and more.

• Customer Research:

Conduct interviews with members of the target group and users to derive insights for our product and marketing decisions.

• Budget Management:

Manage marketing budgets to ensure cost-efficient and impactful campaigns that deliver a high return on investment (ROI).

• Cross-Functional Collaboration:

Work closely with the product, development, and customer success teams to align marketing efforts with product updates and customer needs.

Requirements

• Experience:

3+ years of experience in app marketing, preferably with a focus on user acquisition and engagement.

Experience in growing a user base tenfold, for example: from 100.000 users to 1.000.000 users

Experience in growing a user base in different markets, for example Germany and the US

• Skills:

Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads, and Apple Search Ads.

Experience with App Store Optimization (ASO) and understanding of key mobile metrics (CPI, CTR, Retention, etc.).

Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

Hands-on experience with user engagement tools (e.g., push notifications, email campaigns).

Familiarity with automotive or productivity app markets is a plus.

• Languages:

Fluency in English and German (written and spoken): Strong communication skills are most important in this role. Being fluent in both German and English, ensures effective communication in our diverse business environment.

• Teamwork:

Strong communication and collaboration skills; ability to work cross-functionally.

Startup Mindset: Willingness to work in a startup environment, which often requires flexibility, a hands-on approach, and a proactive attitude.

• Education:

A degree in Marketing, Business, or a related field is a plus

Benefits

• Impactful Work in a Niche Market

Pioneering Solutions: At livil, you'll have the opportunity to work on cutting-edge solutions that transform how drivers use their time on the road, creating meaningful benefits that enhance productivity and safety.

Market Leadership: Join a company that’s already setting the standard in in-car messaging and productivity, contributing to its growth and further establishing its position in a niche market.

• High Growth Potential

Startup Energy: Be part of a dynamic startup environment where your contributions directly influence the company’s success and trajectory. You’ll play a key role in scaling innovative solutions from concept to widespread adoption.

• Collaborative and Empowering Culture

Team Collaboration: Join a collaborative team where everyone pitches in where needed, fostering a culture of mutual support, innovation, and shared success.

• Flexibility and Work-Life Balance

Hybrid Work Model: Enjoy the flexibility of hybrid working arrangements, allowing you to balance in-office collaboration with remote work while still being part of an energetic, on-site team. Also: Flexible working hours and the option to work hybrid, on-site or full remotely

Hands-On Experience: In a startup like livil, you’ll have hands-on experience with a variety of tasks, providing you with a broader skill set and the satisfaction of seeing your work make a tangible difference.

• Exciting Challenges

Innovation and Creativity: With the freedom to innovate and experiment, you’ll be encouraged to bring new ideas to life, driving forward-thinking solutions in a rapidly evolving industry.

• Strategic Market Position

Partnerships and Growth: Work with a company that has already secured significant partnerships and funding, positioning it for sustained growth and long-term success in the automotive sector.

Do you recognise yourself in this role and would you like to help livil continue to grow with your expertise?

Franziska looks forward to receiving your application and is available to answer your questions on +49 174 33 52 985.

Kontakt

interim Group