Go-to-Market Manager (f/m/d/x) (m/w/d)

Stellenbeschreibung

About

We are looking for a strategic and creative Go-to-Market Manager (f/m/d/x) with a strong marketing background and a passion for market strategies. If you have experience in developing and executing successful go-to-market strategies and have an eye for adapting brand messaging to diverse markets, we want you on our team!

Your mission

• Global Brand Strategy and Local Adaptation: You will be responsible for developing and executing a tailored go-to-market strategy that addresses both global and local market needs, strengthening the brand positioning across different markets.
• Product Portfolio Management & Market Launches: You will coordinate the launch of new products and services, focusing on targeted positioning in relevant verticals and markets, working closely with the global product marketing team and product team to ensure market requirements and KPIs are accurately implemented.
• Market Research and Market Needs: You will conduct detailed market research to identify trends that address the needs of local target audiences. You will translate this information into strategic recommendations for product development and communication.
• Storytelling and Communication: You will develop compelling storytelling strategies and positioning approaches that integrate global corporate storytelling while also addressing the specific needs and desires of local markets.
• Sales Enablement & Support for the Sales Team: You will support our sales team by preparing and providing product training and participating in the preparation of presentations to strategic customers.
• Collaboration and Stakeholder Management: You will work closely with internal teams (e.g., product, communications, sales) and coordinate your strategies and initiatives with external stakeholders to drive market launches and brand growth.

This is what you bring along

• You have extensive experience in a similar role (preferably from an international tech company or media agency) with solid expertise in developing and executing go-to-market strategies.
• Results-Oriented: You are focused on KPIs and performance tracking, with the ability to implement marketing initiatives that achieve measurable results.
• Brand Strategy and Positioning: You have experience adapting global brand strategies and storytelling to local markets and are able to develop compelling brand messaging.
• Communication and Team Skills: Your communication skills are excellent, and you excel at working with various internal and external stakeholders to drive projects forward.
• Languages: Fluent in both German and English – written and spoken.

Benefits & Perks

• #diversity&inclusion - be YOURSELF and get involved in our #nondiscrimination corporate culture with flat hierarchies, openness and a lot of genuinely nice and decent people.
• #lean - lean, agile and highly dynamic working environment with various activities and plenty of room for creativity and co-designing our common path.
• #personalgrowth - we support you to develop your own personal Development Plan, workshops, trainings and regular feedback.
• #officegoals - work in modern, playful and centrally located offices, ergonomically equipped and with daily fresh fruits, vegetables & yogurt as well as a tea and coffee flatrate with your favorite milk (vegan-friendly).
• #stateoftheart - laptop, keyboard, screen? Here you get the highest quality technical equipment.
• #100%flexible - flexible working time models, trust-based working time, mobile working arrangements as well as the possibility of a sabbatical.
• #teamfuckingawesome - experience legendary team events and celebrations with us, such as our annual summer party or our Christmas event.
• #familyfirst - bring your child and dog to the office and let us support you with an allowance for your childcare.
• #corporatebenefits - receive exclusive discounts with various providers.
• #sustainability - we are climate neutral!

Kontakt

Shopfully