Marketing Data Analyst (m/w/d)

Stellenbeschreibung

As a Marketing BI Analyst (m/f/d) in the Global Digital Marketing & Sales Operations Team, you will be primarily responsible for generating and preparing data-driven insights for our marketing, service, and sales activities. By aggregating, analyzing, and visualizing data from various sources, you will play a key role in optimizing our customer journey, enhancing the efficiency of our marketing and lead generation campaigns, improving call center management processes, and supporting strategic decision-making.

• Conducting customer journey analyses using Global Digital Marketing data to identify trends and derive actionable recommendations.
• Developing, maintaining, and optimizing dashboards and reports in Power BI and Google Sheets for KPI visualization and monitoring.
• Automating and optimizing data processes while ensuring data quality using Python, SQL, and Databricks.
• Supporting central and global marketing teams with planning, forecasting, and ongoing monitoring of their target KPIs.
• Creating country-specific analyses to drive growth and optimize the use of digital marketing channels in individual markets.
• Collaborating closely with the Data Engineering and Data Science teams within Viessmann IT.
• Preparing results in the form of presentations, reports, and summaries for relevant stakeholders.

• A completed degree in business administration, economics, data science, or a comparable analytical field.
• Several years of professional experience in business intelligence, data analytics, CRM, or a similar analytical area.
• Strong analytical skills and knowledge of statistics and data modeling.
• Extensive experience with tools like Power BI, Google Data Studio, Databricks, and ideally Python, SQL, or similar technologies.
• Experience in analyzing CRM, call center, and/or performance marketing data.
• Ability to effectively prepare and present complex data in an understandable and impactful way.
• Independent, structured working style and enjoyment of working in an international, cross-functional team.
• Language skills in German and English (at least Level B2).

Even if you don't fulfill all of the above but are ready to take this challenge on as a next step, go ahead and press “Apply” anyway. We love your spirit!

Our employees are the key to make our vision come alive. With that in mind, we‘ve created a range of perks for our employees:

• A permanent position awaits you at our business where new technologies meet a modern workplace culture.
• Viessmann Climate Solutions offers 30 days of paid vacation a year.
• Once you join Viessmann, you can refer other great candidates and receive a referral bonus if they are hired.
• Enjoy cool exclusive discounts on selected Viessmann Climate Solutions products and services.
• Need a quick energy boost? Free healthy snacks and drinks are provided for you.
• For a healthier community: Our health program offers easy access to coaching and therapy for our employees and their families.
• Whether commuting by Job Bike or travelling by Europcar - our partnerships will protect the environment and your wallet.
• The Viessmann academy and external partners offer a wide range of professional and personal training opportunities.
• Whenever possible, Viessmann offers the option of mobile working and also provides the needed technical equipment.
• Celebrate and have a great time with your co-workers at our individualized events, like our monthly breakfast or other team events.
• Our flexible working hours allow you to balance your work and private life.
• Daycare center or school closed? No problem! Your child will find toys and enough space to play-- and you have a fully equipped workplace to work in our child-parent room.

We are Viessmann Climate Solutions. Founded in 1917 as a heating technology manufacturer, and now part of Carrier, we are today one of the world's leading providers of efficient and systemic climate and renewable energy solutions. We cover all applications: heating, cooling, ventilation, water and air quality, energy generation, and energy storage for the residential and commercial sector.

Our integrated solution offering seamlessly connects products and systems via digital platforms and services to a holistic climate and energy solution, thus creating a safe and reliable feel-good climate for our users. All activities are driven by our company purpose, "We create living spaces for generations to come" and our employees are passionate about playing an active role in the energy transition. Join us on this exciting journey now.

Kontakt

Viessmann Climate Solutions
Viessmannstraße 1
35108 Allendorf (Eder)