(Senior) APP Performance Marketing Manager (m/w/d)

Stellenbeschreibung

Your contribution within the team

As the Performance Marketing Manager, you will plan, implement, and manage performance marketing campaigns on various channels. Your special focus will be on ASA (App Store Advertising) and Paid Search with additional opportunities to take over tasks and responsibilities across other paid channels.

What Type of Workout You Can Expect

• Manage and optimize advertising campaigns across multiple platforms, especially App Stores & Search Engine Advertising.
• Utilize Firebase and Adjust for performance tracking and campaign optimization, ensuring accurate implementation and monitoring of tracking solutions.
• Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscriptions.
• Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI.
• Collaborate closely with the data team, leveraging data insights to inform decision-making.
• Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging.
• Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization.

What You’ll Bring to the Team

• Experience in performance marketing or user acquisition roles, ideally within the mobile app industry.
• Experience in managing paid advertising campaigns across various platforms, including ASA, Microsoft Ads, and Google AdWords.
• Strong analytical, data-driven, and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance.
• Experience in working with relevant marketing tools such as Apple Store Connect, Google Play Console, Google Analytics and Tableau.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Languages: English, German (at least the ability to understand and correct German language errors), French is a plus

Benefit From the Gymondo Workout Package:

• Set your workout schedule: Make use of our flextime, hybrid working model (2 days in the office per week) and take 30 days paid vaca on us.
• Train your brain: Profit from ongoing learning opportunities with our annual €1500 development programs.
• Floating holidays: Take 2 additional days off for religious or cultural holidays. Need time to visit your family or friends on Christmas Eve, Eid or Yom Kippur? We’ve got you covered.
• Stay mobile: With a monthly mobility budget of 30€ (powered by RYDES), it’s even more enjoyable to come to the office or explore the city. Use any means of transport (except planes) and let us pay for it.
• Open Up: Mental health is a priority. Through our cooperation with OpenUp, you can attend seminars and lectures on mental health or book private 1on1 sessions with trained therapists.
• Family support: We cover your childcare costs and offer extra child sick days whenever your kids demand your full love and attention.

Kontakt

Gymondo GmbH