Senior Product Marketing Manager SaaS (m/w/d)
In the market of corporate learning user generated content is here to stay and has accelerated this fast-growing segment in the cloud market. Therefore, we are looking for a Senior Product Marketing Manager, fluent in both English and German, who will be responsible for our content authoring tool "imc Express", to join our fabulous team.
Together we will build a high-impact GTM strategy with great storytelling and differentiated product strategy. The Ideal candidate will have have functional expert experience in a SaaS technology company (preferably in the digital marketing space). As a Product Marketer, you will be an integral part of our cross-functional team. For this highly visible and influential position, the ideal candidate will have experience working across Marketing, Product Management, and Sales teams to introduce and grow innovative product capabilities in a fast-emerging and evolving market.
You have a passion for technology and a deep outside-in empathy for customer experience and success. You must possess a solid understanding of adoption models and business value for multiple channels. In addition, you have demonstrable experience developing and executing successful product growth strategies.
What you will be doing
Know the customer needs, buyer journey, language, and overall mindset of the market segments and turn those insights into messages and programmes that resonate
Provide recommendations on pricing, promotion, and packaging approaches
Identify untapped opportunities and develop strategic marketing programmes to meet these needs
Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels
Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops
Create joint marketing programmes with our value-add technology partners
Be present and available to customers and partners at imc events, webinars, and executive briefings
Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process.
What you will need
6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience
Fluency in both English and German
Product Marketing experience in SaaS/Cloud is essential
History of improving processes, methodologies, programmes, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance
Ability to envision and articulate end-to-end value propositions and customer scenarios
As a self-starter you can create and manage multiple projects effectively while driving to measurable results
Ability to work cross functionally and influence without authority
Outstanding organisational and prioritisation skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
Experiences in mentorship responsibilities is a plus
What we offer
You will be part of a dynamic and growing team where people collaborate with each other to ensure the customer gets the best possible solution in the most cost-effective manner possible
Flexible working hours, flat hierarchies and a cooperative culture with room for creativity
The opportunity to work flexibly from home in a hybrid work environment
Numerous corporate benefits such as job ticket, job bike, sports offer, company pension plan, employee discounts, etc.
In depth training provided for all our software and technological products
Ongoing training and support & opportunity to really grow your career
Digital learning is our mission.WE EMPOWER PEOPLE.
Using digital learning solutions, we help national and global organisations to develop their employees - in an innovative, motivating, and effective way.
Imc is one of the world's leading service and technology providers for learning, talent, and new media solutions, with 12 international locations and award-winning products. We are proud of more than 350+ excellently trained, creative and competent colleagues. Over 1200 renowned international customers inspire us to the highest quality.
Interested? We are looking forward to your application.